Kings Retail Brands
Kings Infra Ventures Limited with over four decades of experience in seafood processing, exports and aquaculture has taken another step in expanding its presence in the domestic retail market with the Kings Frigo & Kings Bento brands of ready-to-cook, ready-to-heat delicacies. These are a testament to our commitment to transforming the culinary landscape with innovative, ready-to-serve seafood options.
The Kings Bento and Kings Frigo brands are an integral part of the Company’s vision of becoming a “farm-to-fork” enterprise with its presence in the entire value chain of the food sector. The foray into the domestic retail consumer market is part of the strategic vision of the company to be in every segment of value creation.
Kings Bento is entering the domestic market by launching a QSR brand which will have a limited menu, ready-to-eat seafood-based meals and snacks served in neatly packed Bento boxes. Recipes have been developed in association with the Central Institute of Fisheries Technology (CIFT).
Kings Bento offers unlimited potential to introduce various food options in a single portion meal format providing a well balanced, nutritious meal in convenient packaging. Kings Bento will also be marked by a unique marketing model with innovative ideas and concepts.
Following its successful trial launch in Bangalore, Kings Fresh is now rebranded as Kings Frigo. While "Kings" implies premium quality, "Frigo" derived from Latin meaning "cool" or "chill" directly relates to the frozen nature of the products. Kings Frigo provides freshly frozen or chilled high-quality, premium seafood products in institutional and consumer packs.
In the Indian domestic market. the growth is fuelled by evolving consumer preferences for convenient, ready-to-cook options. With improvements in cold chain infrastructure, frozen and chilled marinated products are gaining acceptance in Tier 1 and Tier 2 cities.
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